Good web design can be deceptively difficult, as it involves achieving a design that is both usable and pleasing.  This is done through a balancing act of communicating the brand, conveying and presenting information though a visually coherent and technically sound design.

The quality of a website is the balance between the visual details and the usefulness of the site.  Good websites produce a unique experience and present relevant content in a clear and convince manner.  The  quality of a website is purely design focused and orientated.  

The design is made up of three components: 

  • Colour
  • Grid and space
  • Typography

Colour
Colour schemes need to be thought through very carefully,  they add a sweet flavour to every website. When choosing a colour scheme the creator needs to keep in mind that the colour can change slightly on different devices.  This is mainly due to the screen quality and specifications. In addition different combinations of colour are required to create the best outcome.

Grid and Spacing
Spacing and alignment is crucial for a great looking website, and it makes the development process a lot more fluid.  For a great design to succeed every element needs to be placed in balance with other elements, and a grid system provides a great structure to keep the layout in harmony. When elements are not aligned or well balanced this creates a displeasing site design which disrupts the sites ability to communicate effectively. Unstructured content not only disrupts the communication it can disrupt the users experience, which can also result in a loss of leads or checkouts.

Typography
The third and final segment of aesthetics is the typography of your website, this is more important than you think.  The user must be able to read the web content easily.  A hierarchy of must be implemented to covey the most important content quickly and efficiently.  When designing a site, typography aesthetics should be a priority.  Leveling typography of importance is a key feature is selling your content and communicating effectively to your audience.

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