Content marketing might be the marketer’s precious these days, but its ideas are not new. Everyone these days can be a publisher, and they can use content in a multitude of ways: to demonstrate their expertise, attract buyers, develop and nurture client’s relationships, and prove that they are dependable.
Other ways content marketing helps your business is it increases sales by sharing your content on social media networks, you can build an online following, the more you communicate with followers, the more likely they are to visit your pages and respond to your posts. Its important to follow five strategies for social media in order for sales to increase: consistently reach out to prospects, invite feedback and comments, personalize communication with prospects, provide educational content and connect your content with a sales call action. You can easily turn audience members into clients. Don’t stop after sharing just one resource. Reach out to people regularly, delivering advice and resources, to grow relationship.
This is a fantastic analogy that has been provided that we couldn’t agree with more. They present multi – faceted approach to your content marketing strategy that requires a great base and grows from there!
Below is a wisdom tree of content marketing for your business. The solid roots i.e. IT infrastructure, SEO and analytics are necessary to sustain the trunk which is your website, to carry the weight of social media activities that brings you’re the leads and convert them into sales.
Source : http://www.marketingtechblog.com