It used to be simple, 1, 2, 3, you made a Facebook page for your business, you posted interesting content, your page grew with Likes. Somewhere down the line that growth factor was stumped.
According to Facebook "Reach is the number of people who have seen your post. Figures are for the first 28 days after a post's publication and include people viewing your post on both desktop and mobile. Your post counts as having reached someone when it is loaded and shown in News Feed."
In simple terms it works like this:
Not so fast!
Facebook introduced not to long ago their new Post Boost program, in order to make money of your post you boost your posts for an x amount of money for an x amount of paid reach.
That is the new model of Facebook Reach pricing, in the past you would have a 25% to 30% reach without advertising and magically after they introduced the new EdgeRank (or exposure within Facebook) algorithm in early August of last year and the Post Boost last winter, the average reach dropped down to 2% to 3% of the total number of fans you have in your page, thus forcing your business to pay Facebook to increase your post reach.
In the new world of Facebook advertising, there is no free ride anymore you either come up with the budget to pay for your post reach or all that time an effort spent developing interesting and engaging posts goes down the drain. Cheers!