Vine is an app owned and created by Twitter that allows you to create and share short video clips. Dubbed the Instagram of video, Vine encapsulates what twitter itself encourages, small, snappy moments or thoughts that appear to be spontaneously shared with the public. Yet unlike Twitter or Instagram, Vine has the novelty factor- people’s interest is piqued. Tweets and photo shares are old news, but 6 second videos? Well, the possibilities are endless! The influence of Twitter as the biggest and best form of social media marketing is by no means in question, yet Vine can undoubtedly support and emphasise Twitter marketing campaigns.

Vine shares more with the animated GIF than YouTube, and almost doesn’t feel like a video app at all. It is its own thing. It’s a code that unlocks creativity in six-second bursts, a powerful tool for real-time journalism, an entirely new art form.

And after spending a week with it, I’m influenced it’s going to be big. Genuinely, big !!!

One of the ideal marketing features of Vine is that the videos are on a continuous loop so that viewers actually see a clip at least a couple of times, making it the perfect tool for optimising product recognition and branding. If anything, the use of Vine at least shows that your company or business is up to date in the world of technology, something that is becoming increasingly recognisable as a necessity in the modern world. Though there is of course a challenge in making sure your videos are engaging rather than annoying, if the result is positive, Vine can definitely be considered an unbelievably influential tool in the world of social media marketing.

Vine lack some basic features, it need a better linking method, for example. People – discovery is a mess, especially since Facebook quickly blocked vine from using its social graph. You can’t edit titles or tags or comments once your video is posted. And you can’t go back later and export your videos on twitter or Facebook. Twitter is working on fixing all of these things. It already removed the ability to search for videos tags. A sharing fix should be impending.

Here are a few helpful tips we’ve put together to help you make the most of Vine:

  1. The use of humour in videos, if done correctly is always guaranteed to entertain rather than annoy possible clients or customers
  2. Use the app to advertise competitions, discounts, sales and promotions to increase coverage about your company or business
  3. Like Instagram, use Vine to show your company’s personal side. Take sneak-peaks of what goes on behind the scenes. Introduce yourselves as people rather than faceless businessmen and women. This can also be linked to the tip about humour- show you are human!
  4. Use the app to engage your followers in conversation- pose a question or a thought and invite people to respond
  5. Use to show off a new product- video allows you to provide more detail than a picture could
  6. Use the app to support your tweets and make them more interesting- people are more likely to watch a video than read a blog
  7. Be entertaining! As long as your video has some sort of link to your business or what you stand for- then it’s worth it!

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