Pop-up shops are the Snapchat of retail; Most of their magic comes from their temporary and "get-it-while-it-lasts" nature.
Not only can the location of a pop-up vary but brands use them for a wide array of purposes, from creating an unforgettable and branded experience for consumers that generate buzz and brand awareness, to quickly testing and experimenting in what used to be costly retail waters. In essence, pop-ups are transforming the way we shop.
Over the last few months, we've been busy creating resources to help merchants who might have only sold exclusively online to consider thinking about pop-ups shops as another sales channel. From picking and negotiating the perfect location, designing the store interior and displays, to marketing and evaluating your success, we hope to provide everything you'll need to get started.
Regardless of whether you're considering your first pop-up or have a few under your belt, here are eight reasons why every ecommerce merchant should give pop-up shops a chance.