At Boutique Business Consulting we love Mail Chimp. It integrated with all the software we recommend including Shopify, BigCommerce, SquareSpace and more. Mail Chimp should be used as your email marketing platform.

Mail Chimp is simple and easy to use. Here are some of the good features:

#2: Use Social Media to Engage With Your Email Subscribers

The best social media marketing tip that I have for businesses is to use social media to engage with your email subscribers.

I can’t take total credit for it—it’s a concept that I heard at the Traffic and Conversion Summit in San Francisco. You see, everyone is trying to use social media to get new leads, which you definitely can do, but not enough business owners are using social media to build lasting and profitable relationships with their current subscribers.

You probably don’t want to email your list every day, but you likely want to stay top of mind and connect with them on a daily basis somehow. Social media is the perfect solution!

Use social media to build lasting and profitable relationships with your current subscribers.

I suggest putting an email in your autoresponder and invite your new subscribers to follow you on Pinterest, or like your Facebook Page, and then remember to tell them WHY.

Do you host exclusive promotions and contests on your Page? Will they have access to information that you don’t share anywhere else? Make it worth their while and watch your business and your bank account flourish.

Remember, when it comes to your audience, you want quality over quantity.

Melanie Duncan, a serial entrepreneur, owns a successful apparel and home décor ecommerce business and teaches other entrepreneurs how they can get more traffic and sales with Pinterest. As seen on Social Media Examiner