Optimize Your Facebook Posts With Calls to Action

“On Facebook, posts that include the call to action “share” receive more shares, comments and likes.”

—Mari Smith, 10 Ways to Improve Your Facebook Reach

Sometimes just the act of inviting someone to share your post will be the encouragement a fan needs to take your suggestion. Once they share the post, it will travel on further to their colleagues, friends and family, thus expanding your reach. Truly one of greatest benefits of social media!

This post originally appeared in Social Media Examiner