Grab Readers’ Attention With CTAs
Examples of calls to action include: click here, sign up today, get your ticket, join us at, RSVP here, buy now, enroll here, check this out, click, and comment.
—Rich Brooks, Beyond Likes: How to Turn Fans Into Customers; Amy Porterfield, Facebook Strategies to Launch a New Product; Pat Flynn, Podcasting for More Exposure, More Leads and More Money
When a reader is on your page and you have the privilege of having their attention for even the shortest span of time, make your CTAs an integral part of your marketing plan. Something you had front of mind—not an afterthought. Then you’ll have some influence on where readers navigate next and what steps you want to encourage them to take.
The post originally appeared in Social Media Examiner