Facebook is revolutionizing digital ad targeting through what they are coining “Audiences” as the umbrella term with a variety of technical ways to target people, not cookies based on digital behaviors. The “move fast, break things” culture that Facebook embodies could not be more true in terms of the advancements made to the array of targeting features introduced to their ad platform this year.
This Infographic by Opnia, a social advertising and mobile app dev agency,provides a detailed overview of the evolution of Facebook audience targeting. As you can see the targeting opportunities to splice and dice your messages to a highly relevant audience are endless. And now with Facebook’s improved analytics tool “audience insights” advertisers can upload email data to garner social insights about their customers. This tool can be used in a variety of ways for research and content marketing, but main focus is to improve targeting through Facebook advertising.