Do you want to start a business? Then do something you are passionate about.
Most
people want to know what the most lucrative target market is. Doesn’t
everyone? Some might answer by saying that the big money is in
corporate. Others might tell you to open up an exclusive boutique-type
company. Everyone has a different opinion on this… start small, start
big, target VIP’s, target groups… the list goes on and on and on.
At
boutique business consulting we believe you will make the most money
doing something you are really good at. The reason why one person makes a
lot of money in a particular niche while another does not? Its mostly
because that person absolutely loves what they do and they’re naturally
good at it. They have a passion for it that comes from deep inside of
them. They are persistent and determined and never ever give up their
dream. No matter what.
You will know you have found your niche when you love what you do so much that you would do it for free. It doesn’t feel like work because you enjoy it so much. Plus you find the work really easy. Of course it’s easy to you, it’s your gift. You were born to do it.
So do what you know. What industry are you coming out of? Can you offer your new company services back to that industry? When you first thought of opening up a business, where did your thoughts instinctively go? Go there now. Trust your instincts as they are usually right. Don’t let your brain talk you out of something your heart is telling you to do. Do some market research and find out what the needs are in your area.
Then be willing to change. Go where your intuition takes you. Your business may start out as one thing but it may evolve into another as you learn or you face inevitable challenges. I ran a clothing label that started out as cornflowerblue organic and then changed to little armourie. We made the changes based on feedback and sale results. Don’t just pack up and go home when things get a little tough. Look at your operation and keep what is working and toss the rest. Sometimes you need to change our name, redesign your services, and try again (and again and again, but that’s another story). Never give up.
If you need help deciding whether your passion and your niche can be successful and profitable contact us for an assessment.
Source: Based on an article at Moxie Entrepreneurs – http://moxiecolumbus.com