Today
I am going to start a series called "Learn the Secrets of Successful
Websites". This series is based on my own experience and a recent report
by BigCommerce and Paypal. BigCommerce is a leading online ecommerce
platform and Paypal is the world's leading online payment system.Tip One: Homepage Design - layout and navigation are important
The design of your homepage is important. It must be clean, simple and
modern. It must be uncluttered. There should be a main navigation area
ideally across the top with basic and obvious categories so customers
can access products and services quickly.
This tip may seem
basic but its amazing how many sites don't adhere to these basic
principals. Take time today to critically assess your homepage. Ask
yourself "Do you know users move around on the page, what interests them
and what doesn't". If you don't then contact us to find out how. Think
about whether your customers can find your products in one click. If
they have to click many times to find what they are looking for - they
will get bored and leave.
If you need advice on how to
de-clutter your homepage or you would like to know how people move
around your page and whether they are interested. Contact myself or your
web developer.
There are many more tips to come.
Sarah - Boutique Business Consulting.
Sarah - Boutique Business Consulting.