It’s no secret that e-commerce websites are flourishing in today’s ultramodern age marketing world. In 2013, approximately $262 billion was spent on e-commerce websites which is about 13.4 percent higher than the year before, according to Internet Retailer. These numbers have been constantly increasing at a very assertive pace and it’s promotive entrepreneurs throughout the world to build new shopping sites in hopes to get a piece of the “quarter of a trillion-dollar pie”. The opportunity to earn great revenue from an online store is very real and I wanted to share my thoughts on how you should go about optimizing your shopping website to increase conversion rates.

Whether you have an online store that only has a few products or a huge online store with over 1000 products, there are some basic things that you can do to spruce up the performance of your online store.

Lately, a majority of the clients we have been acquiring are e-commerce website owners partially because we have been optimizing our site to show up for keywords like “e-commerce SEO company” and other related search queries.  Needless to say because of this we have been learning a lot of great ways to optimize the performance of these types of campaigns. While there are hundreds of things you can do to optimize your site and its many dynamic components, I feel that there are a few things that apply to any scenario which are:

  1. Optimizing your product pages’ content
  2. Optimizing your navigation
  3. Optimizing your shopping funnel
  4. Re-targeting using precision based remarketing lists
  5. Targeting long tail product intrinsic keywords.

There are many ways to go about performing some of these tasks, these are strategies that an advanced SEO can appreciate as well as a newbie, they are effective and not very difficult to accomplish.