#3: Combine Your Marketing Channels
My biggest tip is strategic: combine all the best of digital marketing for what I call your “Perpetual (Pro)motion Machine.”
If you use SEO, organic social media, search advertising, social advertising and Google remarketing ads, then you’re doing the best of everything.
You’re raising awareness for new business via Facebook, you’re getting the low-hanging fruit of buying-intent keywords via Google, and you’re making sure that people who’ve been to your site keep seeing you via Google remarketing and your Facebook fan base.
The "Perpetual (Pro)motion Machine."
Also, most companies’ analytics are incomplete. They usually make Google look better than it really is and Facebook look worse than it really is. So allocate some money to raise awareness via Facebook as a best practice. Win the war at the mindshare and awareness level, not just at the bottom of the sales funnel.
Brian Carter, develops strategies and builds social marketing fan bases for companies of all sizes, and is the author of The Like Economy. As seen on Social Media Examiner.