How to use Hastagify to find the perfect hashtags to rapidly grow your audience on Twitter

 

I am not sure if you are a bit like me. Have you had your head shoved under a pillow on the topic of hashtags. Do you know what they are you and how to use them? Well I am just learning to and today I want to share what hastags are and how you can use hastagify to find the right ones to use on Twitter for your business.

What are hashtags #

Hashtag is a word or phrase preceded by a hash or pound sign (#) and used to identify messages around a specific topic or category of interest. They are used heavily on Twitter and Instagram and to a lesser extent on Facebook. They basically allow you to search for similar content that has the same hashtag.

Anyone can create a hashtag at anytime simply by putting the # symbol in front of word.

With Twitter you need to enter the hashtag into the tweet itself. So you you are typing your tweet you need to think about how you can incorporate the hashtag into the words you are using. For example

#Entrepreneurs today need to have a #successmindset. Without it they will #fail

After a hashtag has been created, other Twitter users can use that hashtag in their own tweets to add to the larger conversation about that topic.

Here is an example of a post from Twitter. In the first post I used #mondatdreaming and #christmas

1. Hashtags get your content discovered

Hashtags are the way that your posts are discovered. This is how people search for topics that are interested in on social media. Its really not a new topic. We have been using categories and tags on blog posts for years. On social media there is only one way to search for interesting info and its via hashtags.

Hashtags give us the opportunity as small business owners to join conversations on topics that interest us and our customers. If you want your content, your conversation, your idea to be seen you need to use hashtags so it can be found.

2. Hashtags allow you to reach your ideal customer

So if you want your message to reach your audience of ideal customers you need to use hashtags. For example if you have an online pet store then you will want to find hashtags that are relevant to pet owners. For example #pets, #mypets or #petpic.

3. Hashtags allow you to hear what others are saying about you

You can monitor what others are saying about you from the hashtags about your business. This is a key point you should come up with a hashtag that is unique for your business. For example #yourbusinessname. In my case its #sarahdrysdale. It needs to be unique. Hopefully its all good!

4. Hashtags allow you to offer stella customer service

If you are following your hashtags you can watch for compliants or comments. Respond to this quickly and positively. This can have a very positive impact when other potential customers see the post.

5. Hashtags keep you up to date on your competitors and your industry

Keeping an eye on the hashtags used in your industry will keep you up to date on what your competitors are doing and the latest happenings in your industry. It means you can react and respond to this events, issues and news quickly. You can be part of the conversation by posting using the same hashtags.

How Hashtagify can help you discover the right hashtags for you

Hastagify is essentially a search engine for Twitter hashtags. It helps you to find the best and most used hashtags for the topics you want to post on. It will also show you who are the influencers for these hashtags. An influencer is someone who has a huge following.

Hashtagify shows you the top 10 hashtags related to the hashtag you entered. This is a free service. If you enter a tag with only a small number of uses it won't come up and you can try their paid service to find out more information.

Here is one of my search results in the image below.

So this with this tool you can:

  1. Find conversations to join

  2. See a visual representation of the relationship between the different tags

  3. See the most recent tweets for that tag in the right hand column

  4. Find out who the influencers are for that tag so you can connect with them.

Here are a couple of other tools you can use to help you with hashtags for Twitter:

  • Twitonomy

  • Hashtags.org

  • Tagboard

A few pointers

  1. Twitter's best practices suggest you not use more than two hashtags in the tweet. This can dilute their usefulness for other users, and makes the tweet really hard to read.

I would love to hear your tips on using Hashtags on twitter. What have your discovered?

Please note - I am not a social media guru. My goal is to share what I am learning as I learn it - so that it can help others learn and grow too.

 

{FREE EBOOK} - Struggling with Instagram for your business?

Are you using Instagram? Are you struggling with it? Or are you doing ok but want to do better? Hubspot and Iconsquare have just released a free ebook on 'How to use Instagram for Business'. You can sign up to get a copy

This ebook is a collaboration between two companies that know a lot about Instagram. Hubspot -which is one of the latest inbound marketing platforms in the world and Iconsquare which helps to manage your Instagram account from your desktop or mobile.

Have you been toying with the idea of using Instagram? Here is why you should use it. It is the fastest growing social media platform. It has 93% month over month audience growth. Do you target millennials? If so this is one of their platforms of choice.

This detailed guide walks you through:

1. Determining your goals

  • What you will be using Instagram for

2. Determining you metrics

  • Using data to draw conclusions

  • Defining value to management

3.  Determining brand guidelines

  • Staying on brand

  • High quality images

  • Typography Rules

4.  Test, repeat, optimise

  • Posting Schedule

5. The Anatomy of the Perfect Profile and Post

  • 9 ways to optimise you profile and posts

6.  9 Types of posts every marketer should try on Instagram

Along with lots of creative inspiration. Its a great guide if you are starting out with Instagram for the first time or if you have dabbled a bit but never really embraced it.


YOUR TURN --->

Task 1: Learn more about Instagram

If you are still not really sure what Instagram is and why you should use it.  - Get more info here - this post is quick and easy to read and will help you see why you should be on Instagram. Once you are convinced come and complete task 2 to 4.

Task 2: Print out the ebook and read it

If your like me - you need to return to the old work and print things out and read it. If your good at reading online - please print just the checklist

Task 3: Complete the checklist on page 39

The ebook includes a great checklist for you to work through the ideas and advice in the ebook. Print this out and work through it.

Task 4: Assess whether you are meeting the goals you set Instagram

After a month review the goals and metrics you set. Are you meeting the goals and metrics? If not try tweaking your posts, experiment with other post ideas or take a look at this free guide from Foundr on how to supercharge your Instagram reach.


If you need more help with Instagram or just want someone to hold you accountable for following through the the tips and tasks in this ebook. Contact us now to book a coaching session.



Shopify's Latest Commerce Report - 2014

Today Shopify released their latest commerce report for 2014. There were two charts in this report that I thought I would share and draw some conclusions from.

The first relates to social media as a tool for attracting sales. In 2014 we saw the biggest increase in social media platforms like Facebook, Pinterest and Instragram bringing sales to online store. These platforms are a viable channel for bringing traffic to your website that converts. Google Organic Search and Paid Search like Ad Words are still the biggest sources of traffic and sales. But social media is growing, especially Facebook which holds the lions share as the graph shows below.

Our advice is to not lose your mojo for social media. You need to keep it up. Keep producing content, variety in your content and keep trying to get engagement. Experiment with different kinds of content until you see the which content encourages your customers to 'like' and 'share'. If you are not getting 'likes' then change the content or get some help for someone with social media experience.

The most popular times, at least on Shopify stores to buy online are weekdays between 12-2pm, lunchtime and on Sunday evenings, when people have down time. This obviously makes the most sense and it is what we have suspected for a long time. Its great to see data that supports it.

So what does this mean for your business. Time your sales related posts and advertising to appear just before or around lunch time each day and then again on Sunday evenings. You can try posts that entice them during other times but then hit home with a great offer during these times when they have the greatest propensity to post. This posts should then result in great conversions on your website.

We would love to hear from online stores who change the timing of their posts to align with this. Did it work? If so by how much? Do you need help creating content for social media? Then contact us for help.

6 Ways to Market Your Business (and Make Money) with Pinterest

“I love Pinterest because it makes me money,” wrote Charles Huff, author of How to Sell on Etsy with Pinterest, and he’s right; Pinterest users spend between $140 and $180 per order on average. Facebook and Twitter shoppers only spend $60 to $80. It’s clear that the future of social media marketing lies in visual platforms, and therefore marketing with Pinterest is vital. But marketing effectively with Pinterest is another story. Here are 6 ways you can effectively make money with Pinterest, while effectively marketing your business all along:

  1. Pin with a purpose, use “Call-to-Action” templates
    You’ve pinned an image with your brand. Viewers like the image and they re-pin it. Great, you’re getting your name out there. But what if you could actually increase the chances of turning those people who are merely just re-pinning into…customers? Adding a special “call-to-action button” on your pin will not only improve click through rates by 1,300% but will increase the chance of people taking a step closer to becoming a customer- whether its receiving a coupon, entering a contest, joining an email list, or showing them another one of your products. Here are 50 free customizable “Call-to-Action” templates.
  2. Make it easy to re-pin
    You want people to be able to re-pin your content easily. By building in a “pin it” button or “follow” tab on your content, you make it so much easier for people to pin your content on their boards. This will help people interact and engage with your brand more easily.Pinterest teaches you how to build these buttons or widgets with very simple steps. You can also use the “hover pin,” which allows a “pin it” button to appear when your mouse hovers over the image.
  3. Sometimes you should “Rich Pin,” instead of just Pin
    If you want to use your pin to try and sell a product or tell someone the location of your store, use “rich pins.” They’re just pins with extra information. For example, “product pins” include information on where to buy the product, availability, and real time pricing- if there’s a drop in price, your pinners will be notified. Pinterest pins that include prices get 36% more likes than those that don’t have them. “Place pins” are equally effective. After taking a picture of your newly designed display window, wouldn’t it be wonderful if people could get a map to your store to come see the window (and of course, potentially buy products) in person? “Place pins” give pinners a map, address, and phone number of the pin. Learn how to use “rich pins” here.
  4. Don’t #Pindump
    You always hear “quality over quantity”- and that goes with Pinterest too. Pinning too often is not good for you or your brand. It risks annoying your followers, making your brand look weak and desperate for attention (you don’t want to be that brand). View the platform as a gallery where you upload significant products or cool pictures of your product. Keep the rest of your inventory images on your website.
  5. Pin different content (or else it gets boring)
    True or False: Pins are for images only. False! You can pin videos, audio, podcasts, or slideshows as well. People consume a wide range of content these days- you can’t win with just pictures and text. Adding variety to the type of content you pin will allow a wider range of people to engage with your brand. As you know, online video is extremely popular these days- especially short videos with a lot of information in a short period of time. Podcasts are also a creative way to build relationships with your potential customers.
  6. Use this secret formula for getting more repins
    70% of brand engagement on Pinterest is generated by users- not brands. Therefore: You. Must. Get. That. Repin. It really gets the conversation going, involves users, and creates a following. While there is no “secret” formula to getting a repin (oops, sorry about the title!), here are some helpful tips on getting repins:
  7. Use this secret formula for getting more repins
    Images that include red or orange hues are twice as likely to get repins than images with blue hues. Images with several dominant colors get 3.25 times more pins than images with just one dominant color.
    Images with good lighting (medium lightness for users to see) are repinned 20 more times than images with bad lighting and that are too dark. Images without a face receive 23% more repins that those that do. Of course, don’t get too caught up on trying to follow a systematic approach to getting repinned. You need to give your brand some personality too. Join the conversation and repin things yourself; follow, like, and comment on pins that are related to your industry. You want to always be engaging with other users- after all, it’s all about social marketing right?

Source: Pinterest

Grow Your Social Media

Grow Your Social Media with these 5 Key Steps

Social media is enormous! So enormous in fact it accounts to 40% of all time spent online. Social media has created a new way for consumers to discover brands and for marketers to reach out further to potential customers. Incredibly 93% of marketers today say that they use social media for business growth. Last year (2013) saw a outpouring in popularity for platforms including Pinterest, Instagram and Vine. This year we’re expecting even more sites to pick up traction including Google’s own Google+ which is becoming an essential part of people’s daily lives.

However, to make the most of this incredible marketing channel, here are five essential steps you should adopt for successful social media marketing.

Plan your strategy
A clear digital strategy is essential for successfully driving sales and leads from social media. 25% of small businesses do not have any strategy in place for their social media marketing. Appreciate that each social network has its own audience demographic and that you should make your choice as to which platforms best suit your business based on their target customers.
Here are some demographic differences between some of the leading networks.

  • Facebook is the leading social media network, with 67% of people online using it.
  • 60% of these Facebook users are female.
  • A 28 years old female is the average user on Twitter.
  • 18–29 year olds tend to be the primary user of Instagram.
  • Pinterest is heavily used by the female gender, with 80% of users being female and those, which have higher education and higher earnings.

With these in mind, you need to take the time to research your customer. What is their personality type? What is their lifestyle? What value can you add for them online?

Having selected the appropriate channels, monitor what your competition is doing. What is working for them? Start creating a social content calendar, as this will help you to organize, plan ahead and remain consistent with a social content schedule.

Quality content is vital
There is no denying that audience engagement is vastly improved with quality content. This can make the difference between your content being shared across multiple platforms and helps to generate more interest in a brand. Quality content also makes a difference when it comes to your organic SEO.
So what exactly do we mean by quality content?

  • Informative
  • Sharable
  • Actionable
  • Relevance to your target audience

To write like a master you need to embrace humor but also promote authoritative knowledge of the subject, your industry and your audience. With content being so crucial to social success, you, as a social media marketer, should experiment to see what works best for you, even if they are successes or failures.

Visuals engage
A study by the University of Harvard shows that 70% of all Facebook activity revolves around the posting of images and that 44% of all users are more likely to interact with brands if they use pictures in their posts. On top of that 121% more shares were generated when using professional quality photos with an average of 90.64 shares per post.

Because of this love for visuals, social networks like Vine, Pinterest, Tumblr and Instagram are becoming increasingly more popular. You need to think ahead and create your strategy incorporating images at every opportunity.

Don’t forget, when scrolling down a Facebook newsfeed, it is the images, which secure the most feed space, increasing brand visibility, and decreasing the chances it is missed. This is especially true on mobile devices, as images greatly increase the visibility of a post. Furthermore, studies have shown that people are more likely to remember the contents of a post when accompanied with a striking image.

Don’t forget to be active and responsive
When your customers flock to your business’ social platforms to post comments, don’t forget, they are going to expect you to be social as well. Microsoft and Xbox are two excellent examples (among many businesses), which openly embrace Twitter for customer relations and support.
Boasting an impressive 1.3 million tweets, the Xbox support profile is one of the most active and responsive brand feeds on Twitter. It even goes so far as to call itself “the most responsive brand on Twitter”.

With an average of just 42 minutes per response to feed mentions, the Microsoft Support Twitter feed is lightening fast when compared to traditional customer service outlets.

With this in mind you need to remember that simply responding is not enough. If you are too automated with your responses it could get you into trouble through inappropriate responses. Responding with a generic reply could inadvertently promote negative attention and you could be seen to be uncaring. Public perception is a big deal when it comes to social media, as customers want to feel that they’re interacting with a human instead of an automated response robot.

Get your ruler out and measure those metrics
Although there are hundreds of millions of social media interactions every day and the majority of businesses embrace the power of social media marketing, incredibly 25% have no strategy in place to measure the effectiveness of their campaigns.
I can bet that through the time and money you spend on social media marketing, you’ll want to see a return on your investment. Measuring metrics is one the best ways to measure activity and to see where it can be improved.
A few metrics which you should definitely keep track of are:

  • Click through rates from posts onto your business profile
  • The number of shares you receive across various networks
  • Conversion rates
  • Website traffic generated from social channels. (You may even find activity coming from platforms you don’t even use)

As with traditional marketing, one of the main goals of social media marketing is to increase sales. On the same hand maintaining brand awareness is just as important. By monitoring these key metrics you can adjust your social media tactics to increase efficiency and return on investment. Which let’s be honest, is the bottom line for determining whether any marketing strategy is effective.

Conclusion
Social media must be employed if you want to be successful in business. By failing to plan and measure results, you’re setting yourself up for a fall. Listen to what your audience is saying and engage at every opportunity.
I hope you’ve enjoyed this post and gained some insights into making the most out of your social presence.

Source: www.pinterest.com

 

Brief History Of Social Media

Social media are Internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio.
What’s your first memory of social media?
Twitter, perhaps? Or maybe Facebook?
If you’re of a certain age, you’ll likely remember when MySpace was very much numero uno amongst all social platforms. Roll the years back a little further, and you could have been one of the (relatively) few who were amongst the pioneers of modern social networking on Friendster.

But here’s the thing: the history of social media actually goes back a lot further, and its roots can be found in blogging, Google, AOL, ICQ, the beginnings of the world wide web and, perhaps surprisingly, CompuServe. This infographic from Creative Ramblings takes a closer look at the history of social media, 1969-2012.

BEFORE THE DAWN
1969
CompuServe was the first major commercial Internet service provider for the public in the United States. Using a technology known then as dial-up, it dominated the field through the 1980s and remained a major player until the mid-1990s.

1971
The first email was delivered.

1978
Two Chicago computer hobbyists invented the bulletin board system (BBS) to inform friends of meetings, make announcements and share information through postings. It was the rudimentary beginning of a small virtual community. Trolling and flame wars began.

1979
Usenet was an early bulletin board that connected Duke University and the University of North Carolina.

1984
The Prodigy online service was introduced. Later, it grew to become the second-largest online service provider in 1990, with 465,000 subscribers compared with CompuServe's 600,000. In 1994, Prodigy pioneered sales of dial-up connections to the World Wide Web and hosting services for Web publishers. Subsequently, it was resold repeatedly and now is part of AT&T.

1985
The America Online (AOL) service opened.

1989
British engineer Tim Berners-Lee began work at CERN (European Organization for Nuclear Research, in Switzerland), on what was to become the World Wide Web.

1992
Tripod opened as a community online for college students and young adults.

1993
CERN donated the WWW technology to the world.
Students at NCSA (National Center for Supercomputing Applications at the University of Illinois at Urbana-Champaign) displayed the first graphical browser, Mosaic, and Web pages as we know them today were born.
More than 200 Web servers were online.

THE DAWNING
1994
Beverly Hills Internet (BHI) started Geocities, which allowed users to create their own websites modeled after types of urban areas. GeoCities would cross the one million member mark by 1997. There were 38 million user Web pages on GeoCities before it was shut down for United States users in 2009. Yahoo, which opened as a major Internet search engine and index in 1994, owns GeoCities today and offers it only as a web hosting service for Japan.
More than 1,500 Web servers were online in 1994 and people were referring to the Internet as the Information Superhighway.
EarthLink started up as an online service provider.

1995
Newsweek headlines an article: The Internet? Bah! Hype alert: Why cyberspace isn't, and will never be, nirvana.   read it here »

1997
The Web had one million sites.
Blogging begins.
SixDegrees.com lets users create profiles and list friends.
AOL Instant Messenger lets users chat.
Blackboard is founded as an online course management system for educators and learners.

1998
Google opens as a major Internet search engine and index.

1999
Friends Reunited, remembered as the first online social network to achieve prominence, was founded in Great Britain to relocate past school pals.

2000
In the world of business and commerce, the dot.com bubble burst and the future online seemed bleak as the millennium turned.
Seventy million computers were connected to the Internet.

2001
Wikipedia, the online encyclopedia and world's largest wiki, was started.
Apple started selling iPods.

2002
Friendster, a social networking website, was opened to the public in the U.S. and grew to 3 million users in three months.
AOL had 34 million members.

2003
MySpace. another social networking website, was launched as a clone of Friendster.
Linden Lab opened the virtual world Second Life on the Internet.
LinkedIn was started as a business-oriented social networking site for professionals.
There were more than 3 billion Web pages.
Apple introduced the online music service iTunes.

2004
Facebook, another social networking website, was started for students at Harvard College. It was referred to at the time as a college version of Friendster.
MySpace surpassed Friendster in page views.
Podcasting began on the Internet.
Flickr image hosting website opened.
Digg was founded as a social news website where people shared stories found across the Internet.

AFTER THE DAWN
2005
Bebo, an acronym for Blog Early, Blog Often, was started as another social networking website.
News Corporation, a global media company founded by Rupert Murdoch, with holdings in film, television, cable, magazines, newspapers and book publishing, purchased MySpace.
Facebook launched a version for high school students.
Friends Reunited, now with 15 million members, was sold to the British television company ITV.
YouTube began storing and retrieving videos.
There were more than 8 billion Web pages.

2006
MySpace was the most popular social networking site in the U.S. However, based on monthly unique visitors, Facebook would take away that lead later, in 2008.
Twitter was launched as a social networking and microblogging site, enabling members to send and receive 140-character messages called tweets.
Facebook membership was expanded and opened to anyone over age 13.
Google had indexed more than 25 billion web pages, 400 million queries per day, 1.3 billion images, and more than a billion Usenet messages.

2007
Microsoft bought a stake in Facebook.
Facebook initiated Facebook Platform which let third-party developers create applications (apps) for the site.
Facebook launched its Beacon advertising system, which exposed user purchasing activity. Beacon sent data from external websites to Facebook so targeted advertisements could be presented. The civic action group MoveOn.org and many others protested it as an invasion of privacy. Beacon was shut down in 2009.
Apple released the iPhone multimedia and Internet smartphone.

2008
Facebook surpassed MySpace in the total number of monthly unique visitors. Meanwhile, Facebook tried unsuccessfully to buy Twitter.
Bebo was purchased by AOL. Later, AOL would re-sell the relatively-unsuccessful social media site.

2009
Facebook ranked as the most-used social network worldwide with more than 200 million. The site's traffic was twice that of MySpace.
Citizen journalists everywhere were electrified when Twitter broke a hard news story about a plane crash in the Hudson River. The New York Times later reported a user on a ferry had sent a tweet, "There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy."
Unfriend was the New Oxford American Dictionary word of the year.
Microsoft's Bing joined Yahoo and Google as major search engines on the Internet.
ITV sold the relatively-unsuccessful Friends Reunited social media site to Brightsolid Limited.
It's estimated that a quarter of Earth's population used the Internet.
Google saw one trillion unique URLs – after eliminating duplicate entries.
The Internet had at least 27 billion web pages and could have had as many as 58 billion web pages. They changed so many times a day it was nearly impossible to count.

2010
Facebook's rapid growth moved it above 400 million users, while MySpace users declined to 57 million users, down from a peak of about 75 million.
To compete with Facebook and Twitter, Google launched Buzz, a social networking site integrated with the company's Gmail. It was reported that in the first week, millions of Gmail users created 9 million posts.
Apple released the iPad tablet computer with advanced multimedia and Internet capabilities.
AOL sold the relatively-unsuccessful Bebo social media site to Criterion Capital Partners.
The Democratic National Committee advertised for a social networks manager to oversee President Barack Obama's accounts on Facebook, Twitter and MySpace.
It was estimated the population of Internet users was 1.97 billion. That was almost 30 percent of the global population.
The Internet had surpassed newspapers as a primary way for Americans to get news, according to the Pew Internet and American Life Project. The Internet was the third most popular news platform, with many users looking to social media and personalized feeds for news. National and local TV stations were strong, but the Internet was ahead of national and local newspapers.

2011
Social media were accessible from virtually anywhere and had become an integral part of our daily lives with more than 550 million people on Facebook, 65 million tweets sent through Twitter each day, and 2 billion video views every day on YouTube. LinkedIn has 90 million professional users.
Social media commerce was on the rise along with mobile social media via smartphones and tablet computers.
Public sharing of so much personal information via social media sites raised concern over privacy.
Apple introduced the Ping social network for music and integrated with iTunes.
Both MySpace and Bebo were redesigned and updated to compete with the far more successful social networks Facebook and Twitter.
It was estimated Internet users would double by 2015 to a global total of some four billion users, or nearly 60 percent of Earth's population.

2012
Ever more people are connecting to the Internet for longer periods of time. Some 2 billion people around the world use the Internet and social media, while 213 million Americans use the Internet via computers while 52 million use the Web via smartphone and 55 million use it via tablets. People also connect to the Internet via handheld music players, game consoles, Internet-enabled TVs and e-readers.
It is estimated Internet users would double by 2015 to a global total of some four billion users, or nearly 60 percent of Earth's population.
Social media has come of age with more people using smartphones and tables to access social networks. New sites emerge and catch on. The top ten social networks are Facebook, Blogger, Twitter, Wordpress, LinkedIn, Pinterest, Google+, Tumblr, MySpace and Wikia.
More than half of adults 25-34 use social media at the office. Almost a third of young adults 18-24 use social media in the bathroom. All use social networks to stay connected with acquaintances, be informed and be amused.
Advertisers look to social "likes" to enhance brand visibility.
Facebook reached a billion users in 2012.
YouTube has more than 800 million users each month with more than 1 trillion views per year or around 140 views for every person on Earth. Seventy percent of YouTube traffic comes from outside the U.S. YouTube is local in 43 countries and uses 60 languages. Some 72 hours of video are uploaded to YouTube every minute with more than 4 billion hours of video watched each month on YouTube.
Apple closed the Ping social network in 2012 and improved iTunes.
Public sharing of so much personal information via social media continues to elevate privacy concerns.

2013
YouTube topped one billion monthly users with 4 billion views per day, and launched paid channels to provide content creators with a means of earning revenue.
Facebook user total climbed to 1.11 billion.
Twitter had 500 million registered users, with more than 200 million active.
Apple's customers have downloaded over 50 billion apps and the company again improved iTunes, even as iPads were revolutionizing social games.
Yahoo purchased Tumblr blogging-social media network, with 170 million users and 100 million blogs.
Flickr had 87 million users and stored 8 billion photos, while Instagram had 100 million users storing 4 billion photos.
LinkedIn had 225 million users, while MySpace had 25 million users.
Pinterest had 48.7 million users, while WordPress hosted 74 million blogs.
Dropbox had more than 100 million users with 1 billion files uploaded daily.
Google+ had 343 million users.
Reddit had 69.9 million monthly users, with 4.8 billion monthly page views.
The People's Liberation Army of China and the Syrian Electronic Army rose among the gaggle of infamous hackers.
Privacy concerns continued over public sharing of personal information on social networks.
There were 156 million blogs. Blogs, online videos and podcasts continue to be staples for marketers.
An Australian survey found 34 percent of social network users logged on at work, 13 percent at school, and 18 percent in the car, while 44 percent used social networks in bed, 7 percent in the bathroom, and 6 percent in the toilet.
Astronauts aboard the International Space Station regularly tweeted live from space to a global audience.
Social media advertising in the U.S. at the end of 2013 stood at US$6.2 billion.

2014
Some 85 percent of the 7.1 billion people in the world have access to the Internet.
For instance, China's Internet population reaches 632 million. For the first time, more new Internet users ventured online with a mobile device – smartphone or tablet – than with a PC.
Many countries around the globe now are heavily engaged with social media including the United States, Canada, the U.K., Russia, the Netherlands, Norway, Finland, Denmark, Sweden, Turkey, Israel, The Philippines, India, China, Japan, Australia, South Korea, Brazil, Mexico, Argentina, Chile, Colombia, Peru, Venezuela and several countries of the Middle East and Africa.
About 25 percent of the world's total population uses social media, while three-quarters of the online population uses one or more social networking sites.
Popular social media sites include Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google+.
Around the world, there are some 1.28 billion Facebook users, with 540 million on YouTube, 187 million on LinkedIn, and 255 million on Twitter.
The U.S. has nearly 200 million social media users, as does Western Europe and also Central and Eastern Europe. China has more than 400 million. Across all of Asia there are more than 900 million.
The Arab world has about 55 million users of Facebook and 3.7 million users of Twitter.
Similarly, Facebook dominates Kenya's social media with 3.8 million users. That's about 10 percent of the population of the small African nation. Linkedin has 1.5 million users, Twitter has 650,000, and Google+ has 350,000.
Facebook turned 10 years old, ancient on the social media landscape. Already teens are tiring of it and moving on to Twitter, Instagram and Snapchat.
Large retailers use television advertising to drive interest in their Facebook pages and Twitter streams. Social media is widely used for customer service.
Millions of people have friended a brand on Facebook.

16 Instagram Tips for Business

Instagram is a powerful branding tool for businesses of all types. This mobile social media platform has been having a huge growth of users lately and has surpassed 200 Million users making it presently the fastest growing network. Some businesses have a hard time initially with Instagram but with these Instagram tips for businesses, you’re sure to grow your brand while avoiding any consequences.

  1. Make your profile public – If you’re trying to use Instagram for business, your profile better be set to being PUBLIC. I knew one woman with a small business that changed her personal Instagram account to her business account and didn’t understand why she wasn’t seeing results. She has initially set her account to private and forgot. Make sure everything is public.
  2. Make the most of your bio – Your bio is one of the most important elements on Instagram if you are going to use it for business. Use a reliable image for your picture that matches others you’ve used on social media. If possible, use the same username as you do on Twitter and Facebook. This will make you easier to find, tag and mention.
  3. Bio URL – The URL in your bio is the ONLY outbound link possible on Instagram, so make sure you are making the most of it. One thing to remember is that you can change it as frequently as you’d like, so do so as needed. You can make it go to your homepage, blog, landing page and more.
  4. Blend videos with your photos – Most companies never post videos, they might get a bit less engagement (photos are 1.5X more) but they tend to have a greater brand impact. Only 6% of brands post videos, I say stand out from the pack. Don’t be a stat chaser and post some videos!
  5. Remember to use #hashtags – Hashtags are the best way to be discovered by new users, make sure to use them. Unlike Twitter, people tend to use more hashtags on Instagram. My rule of thumb is to use as many relevant hashtags as you’d like but don’t go crazy (over 7 and you’re starting to look spammy.) Relevancy is the key when using hashtags, don’t just newsjack hashtags.
  6. Variety is the spice of life – You ever meet someone that only talks about themselves? Chances are if they’re your friends, they might not stay that way for long. Same thing goes for social media. Talk about topical events, share other people’s posts, and mix things up. Remember to try and entertain people first. Don’t ever be too promotional.
  7. Take better photos & use less filters – There are some basic rules to photography you can follow for better pictures. Think about your composition for a few seconds before you take a shot. Try and avoid leaning on filters every time to correct bad photographs. I like filters just don’t overdo it.
  8. Respond to comments – If someone takes the time out of their day to cooperate with you, respond accordingly. Thank them for any praise and answer any questions they might have. Remember, social media is about engaging with others and establishing relationships.
  9. Follow your followers back – Everyone likes to grow their following, try and follow back your new followers; this goes especially for when you feel that they are a good fit for you.
  10. Showcase your employees – People love to get a behind the scene look from companies. It’s also a great way to show appreciation for your workers. If it’s someone’s birthday and they are blowing out candles, post it on Instagram.
  11. Feature Instagram channel on Facebook – Did you know Facebook provides a way to feature your Instagram photos on your page? Just click here to add a tab to your Facebook page.
  12. Show appreciation to your followers – If your followers take a great picture of your product or service, ask them if you would be allowed to share it. Give them a little shout out and share their picture on Instagram or even your other social channels.
  13. Embed photos on your website – Instagram now allows you to embed photos from both your fans and your own account. This is another way to show your application to people.
  14. Show your brands story – Try and convey a true sense of your brand to your followers. If your company has a long history, look to the past for inspiration. Get creative and be authentic.
  15. Work with other brands – Even if you’re a local nail boutique, you can reach out to other brands (you don’t need to be a multinational.) Try your vendors that supply your nail polish, if you do work for a local events company reach out to them. Cross marketing is free and helps everyone involved.
  16. Ask questions – Questions always have the highest engagement. Interact with your customers within your comments section by asking them questions such as, how they use your products. Ask questions about their lifestyles to engage with them!

Instagram is a great social media platform for brands. Using some of these tips will sure to grow and improve your exposure.

Do you have any tips of your own? Post them below. We would love to hear about your experience.