Mobile marketers are currently focused on advertising formats such as banner ads, rich media, video, or a publisher’s native. Rightfully so, since those channels have performed well in the mobile ecosystem. However, marketers tend to forget about mobile SEO, which is a mistake. Mobile search on a smartphone is surprisingly popular among users. As consumers now are about to fully embrace mobile shopping, mobile SEO will become increasingly important. When looking at your mobile SEO you should keep some of these simple tips in mind:
Ensure Your Website is Responsive
A responsive designed site, will adjust the layout automatically to alter the text, images, content to fit the device that site is being displayed on. This should include iPhone/iPad, Android devices, and even desktop versions. While having a mobile specific HTML site is helpful and Google does recognize it, Google does prefer responsive designs over mobile HTML sites. Lastly, a website that has a responsive design is much easier to maintain since you are managing one website rather than multiple websites for different devices. Below is a great example of a website with responsive design:
Have a Single URL for your Site Whether its Mobile or Desktop
Having the same URL for both your mobile and desktop site helps with SEO rank. Paring a single URL with a responsive design allows users to easily share your content, through social media or through their own blogs. More importantly with a single site, all the links back point to one URL, which greatly increases their value in Google overall. Social sharing also helps with your organic search rank, but there is still a large debate on how much. Having a single URL can also be faster, since it doesn’t require a redirect per device, which slows down the user experience. The slower things are on mobile, the worse the user experience. Load times are very important when connecting over a cellular network.
Take Advantage of Local Search
While not technically SEO, the local search features of Google AdWords is very powerful, it provides users with results relevant to their location and is one of the big drivers in the increased use of search on smartphone. Many use local search to find a store location, call a store directly from the search result, or even do research online, which increases purchase intent on another device or directly in the store to buy. It’s important to align your users search intent with content and ensure you take into account the small screen size of mobile devices. Below is a great example:
Don’t Rely on Desktop Keyword Research for Mobile Keyword Research
Since the mobile experience is so different from the desktop, the terms that users search on their smartphones can be significantly different. It’s possible to view mobile keyword data in Google Analytics by selecting “Operating System” as the second dimension in your Organic Keyword report and filter out the desktop operating systems. Doing this will enable you to see what keywords work for driving users to your mobile site, which allows you to optimize those further and look for new keywords to optimize for. This will enable you to see what keywords to bid for and specifically how you handle bids based on organic rankings.
Bing / Microsoft Ads – Keyword Booster
Bing / Microsoft Ads – Keyword Booster
What is it?
Bing Ads is a potential keyword research tool that allows users to build and expand their keyword lists employing the usual Microsoft Office Excel interface. With this tool, you can easily measure the performance of the targeted keywords on the Yahoo Bing Network. Based on the measurement, you are able to apply the insight to make an improved keyword selection and improve campaign performance.
How does it work?
You can expand your keyword list up and about 200,000 words by appointing keywords to Excel from your active Bing Ads account. Filtering out the brand terms in accordance with Bing’s editorial guidelines, you can get the actual view, valuation and prospects of the targeted keywords. This tool lets you make a fair idea on relevance, cost history, volume etc to develop informed keyword strategies and thereby building the list of suggested keywords that would be beneficial in Yahoo Bing Network. You are also able to optimize keyword campaigns based on the movements of potential customers. You can generate keywords, match types and bids for ad groups and can seamlessly import them to your Bing Ads account.
What is the benefit to my business?
This App helps you in tailoring bidding strategy for keyword specific metrics like clicks, position, impressions, cost per click, and click-through rate. In this way, you’ll form worthy suggestions detailed to your account.
How we can help?
Downloading Bing Ads Intelligence and following the necessary measures mentioned, the owners of online stores ensure that people would find their stores in their first search attempts. The faster the customers can locate their business online, the better opportunity they get to generate potential online customers.
How much does it cost?
It would not be terminologically correct to determine any specific price for Ads by Bing. Depending on keyword competition, landing page compatibility and quality score, pricing may vary. However, you can easily start your process of trying your keywords to good ranking with $1.
Online Adwords Classroom - Pathways to Get Highlighted
Online Adwords Classroom - Pathways to Get Highlighted
What is it?
AdWords Classroom provides free online training and helps people achieve long-term success with AdWords.
How does it work?
This classroom makes people learn about what to do to reach exactly the type of customer one wants. One learns here about the Adwords account basics like how one’s ads can rank better than the others and how to see whether people who click on his ads are becoming his customers. New advertisers who seek to excel in the art of online advertisement fundamentals and begin running their first ads are the ones to flock around this classroom.
What is the benefit to my business?
Many advertisers harp on the same string that their advertisements are not getting noticed. Using special tools, they can learn to analyze why they cannot see their ads when searching for their keywords. They learn here to spot the exact problem and get their ads back up and running. Their extensive lessons take place on how to turn more and more clicks into profits with conversion tracking. What happens after every click visitors make is analyzed with proper analytic tool. Then they learn the ways to boost their AdWords performance through the techniques of website optimizing. There are lessons on Ad site links to give the keyword ranking a bit extra power.
How mush does it cost?
Cost one has to incur for Adwords Classroom is not considerably high. But it depends on various networks. However, with a $25, one can start his/her lesson.
How can we help?
As the owner of an online store, one must know the overall activities taken place in Adwords Classroom. This classroom helps him form initially a preliminary idea about how he can make his site noticeable to more and more people on the web. Subsequently, the specialized knowledge he gains in course of time can turn his website most prominent in reputed networks. In Adwords Classroom, an online store owner learns the tricks and art of attracting huge flow of traffic to his online site, and thereby leads his business to flourish.
Online Advice – Boost to Business
Online Advice – Boost to Business
What is it?
Online advice is a vital part in online marketing where expert advice is delivered online as part of customer support. Through the website of any business or its social network profiles, online business owners arrange live chat to augment credibility of customers to them.
How does it work?
Deploying experienced and well-informed advisers on one’s website on 24/7 basis, one ensures proper guidance provided to his customers. According to research, most customers prefer getting helpful advice in the middle of an online purchase, so they feel safe with proper advice delivered to them by experts. To do this job efficiently, one always need to make sure that his advisers are well aware of website features, functionality and business operations. Keeping the advice direct to the point, online advisers provides as much support is possible to deliver.
What is the benefit to my business?
Arrangement of an online advice session for the customers of any online business leads it to a profitable end. When customers get satisfied on their doubts and worries, they become more faithful to invest their money on buying products or services from any business.
How much does it cost?
Cost in providing online advice cannot be estimated to any specific pricing boundary. It depends on whom one recruits as the adviser. However, one can expect to start the process with a monthly cost of $150.
How we can help?
As the owner of an online store, it is a very discreet decision to provide an advice-support system for the customers. With the process of educating those customers with the latest developments in any specific category of product or service, an online business owner gives his own concern an opportunity to boost its productivity. On the other hand, in course of providing advice to customers, one comes to know about the expectations of the customers, which eventually help in growing the business.
SEO Meta Manager – Online Status Builder
SEO Meta Manager – Online Status Builder
What is it?
SEO Meta Manager is the downloadable software app that helps improve viability of any business in most reputed search engines like Google, Bing, and Yahoo etc.
How does it work?
It controls how one’s products are shown on result pages of search engines. Doing so, it drives traffic to the user’s shop with improved descriptions and product titles. It takes the process of SEO on one’s store to a better level, and lets the owner enjoy full control on how he likes his products, collections to be displayed in the results made by search engines. Naturally, with more attractive results, better product descriptions and titles, more people are drawn to the store’s site, resulting in increased sales.
What is the benefit to my business?
A powerful app, SEO Meta Manager helps one’s content getting listed in the results shown by search engine. Using the most exciting titles and product description for SEO, one ensures better prospects for his business. The app requires making slight modifications to one’s existing site’s theme. It involves written walk-through on the process and video tutorial, apart from usage tutorials. In case the user feels to get assistance at any point of time, he can seek help from the app’s tech support team. Installing the app, one gets Google Search Result Simulator, as a bonus tool, with which one can always simulate what his listings will look like at the time he updates his Meta information.
How much does it cost?
One needs to bear a onetime expense ranging from $30 to $50 to get his SEO Meta Manager.
How we can help?
SEO Meta Manager can prove to be very beneficial for an online store owner. Ensuring proper listing with the expert techniques of this app, an online store owner augments the visibility of his online store to more online visitors, which increases his opportunity to turn those visitors into potential customers more in numbers, by convincing online status of his store.
RetailTower – Retail Booster
RetailTower - Retail Booster
What is it?
Its a App that boost your sell on shopping engines and helps you receive the reports about the data-feeds from the shopping channels. To boost your marketing activities and reputation, you are provided prompt support in case of any need.
How does it works?
The Retail Tower offers you an opportunity to integrate your store with shopping comparison engines. it helps you submit your products to the major shopping engines like TheFind, Amazon, Bing, Google and many more.
What is the benefit to my business?
The best thing about RetailTower is that it is compatible with most leading e-commerce solutions on the internet. now, you can boost the online reach of your store and sales with the help of these popular shopping channels.
How much does it cost?
This app is solely designed to help you make your presence felt at the major online shopping destinations. It is now easier for you to bring in your products to the most popular shopping channels with only a few clicks. The best thing about this app is that it comes free of cost.
How we can help?
RetailTower has proved to be a life saver to many online businesses. It is very difficult for marketers to manage everything from the lone shoulder. This sales app makes the feed submission seem easy and less time consuming to you. It helps you enlist your products online with an easy and spontaneous interface to help clients find your store quick and easily. The app’s feed system is simple and user-friendly and has the ability to modify the products that are incorporated in the CMS of your store. RetailTower provides you real time update of the inventory of your web store and helps you classify the inventory according to the requirements of the shopping channels. It also helps you manage your entire shopping engine campaigns at one place and create optimised data-feeds for the shopping channels. On the intuitive dashboard of this platform, you have the options to manage your all the marketing activities.
PropelAd – Markets Your Business Well
PropelAd – Markets Your Business Well
Can you believe that with the help of just three clicks, you can now take full advantage of Facebook Advertising? Well, PropelAd is such a happening app that it will let you save ample time which you take for your business marketing strategies. A very few people know hassle-free ways of handling a business with perfection, and this is indeed an incredible tool that would help you stay updated in regard to your own business. Right from creating great Ads to providing insightful reports, PropelAd lets you keep track of ad clicks that make way to your checkout page. As a result, it becomes easier for you to estimate the sales you have generated.
Once you install PropelAd, it will help you execute a number of activities. For instance, you can
- get your name, product image, price and link imported
- make a call to action
- easily edit things that seem fit
- use its smart targeting options in order to reach people who matter most for you
- set a maximum spent budget which will therefore help you stay in control
Apart from these benefits, you will be able to keep track of each and every click and create actionable reports. Most importantly, you will come to know about the most potential customers
Adding PropelAd to the online store will certainly be profitable since it will attract all Facebook advertising experts who are looking for new and faster ways to progress ahead of their rivals. Moreover, it is now used by the world’s eminent leaders as well as merchants of all sizes.
For installing PropelAd, you are not required to pay anything since it comes absolutely free. So, where you do not have to pay a single penny, you can always get this app and enhance your business marketing standards faster as well as in an exclusive fashion.
TheFind Shopping Search – A Smart Shopping Solution
What is TheFind Shopping Search – A Smart Shopping Solution?
If there is any incredible app for people who take absolute pleasure in shopping, it’s none other than the TheFind Shopping Search. This is indeed a very useful tool that would help shoppers to find out what exactly they want to buy. In fact, both large and small merchants would find it easier to reach these shoppers without hassles. Whatever you want to know, whether it’s about any product or store or any coupon or discount, the TheFind Shopping Search would help you get all these at your fingertips. Currently, more than three hundred and twenty million products from over five hundred thousand stores can be globally accessed through TheFind Shopping Search.
On installing the TheFind Shopping Search, shoppers will find it easier and quicker to execute several activities. It will help them:
- identify the minimal price of any product
- make the right choice of hard goods as well soft goods for online sale
- know everything about coupons, sales and discounts that are being offered by retailers
- know everything about the organic products and even green stores
- find out unique items that are not easily available
-preserve their favorite stores and brands that can lead to a pleasant and personalized shopping experience
Where the e-commerce industry has made outstanding developments over the years, adding an incredible tool like TheFind Shopping Search to the online store will no doubt be an added advantage for not only today’s shoppers but also merchants. Nothing would be as great and accessible as the TheFind Shopping Search through which shoppers would get easy shopping solutions.
What’s amazing about the TheFind Shopping Research is that it brings amazing shopping solutions and that too absolutely free. No matter how you want to shop, TheFind Shopping Research will help you do so without charging you a single penny.