How to perfect your cart abandonment emails

September 19, 2014 Sarah Drysdale

A large percentage of your customers may drop out late in the checkout process because they never intended to make a purchase. The ‘browsers’.

Even though a user has left your site there are still ways to engage with them to bring them back.

Looking at SaleCycle stats, in 2013 48.1% of cart abandonment emails were clicked on and from there, 33.3% of these users went on to purchase the product.

On top of this, the order value increased by 58% for purchases from cart abandonment emails rather than direct sales off the website.

With stats like these, it’s obvious how beneficial a simple cart abandonment email is. You can either remind a user of the items they had left in their basket or even offer them a percentage discount to encourage them to follow through with the purchase.

A few good examples of cart abandonment emails are:

Boohoo
So what does Boohoo do right?

The message comes from the Head of Customer Care himself. It adds a personal touch to the email.
It asks a question ‘if there was something we could do to help?’, so it encourages a conversation if there were any issues.
The ‘Did You Know’ section is a reminder of the benefits from purchasing through Boohoo.
The products are listed in Cart view, for easy viewing and to remind the user of their potential purchases.

DoogyLoot
The content that you use in your email is also crucial to engage with your users and encourage them to return to their cart. A good example of content in cart abandonment emails is Doggy Loot. If your branding has a persona, incorporate it into your email! Text like ‘Don’t let your items run away!’ and ‘Fetch your items now’ add that personal touch!

Grove
It’s also important to create a sense of urgency in the cart abandonment email, that either a sale is about to end or that the product will sell out fast. Grove does a good example of this informing the customers of a cart expiry date to increase the chance of them clicking on it straight away.

What We’ve Learnt
So from the examples above, what should you include in your cart abandonment email:

Give it a personal touch, by including your brand persona and including a key message by a head of customer support department.
Encourage them to contact you if there are any issues.
A list of the items that were in the cart at the time.
A sense or urgency, whether through a sale or expiry time.

Source : Pinterest

Email Trends for 2014

September 8, 2014 Sarah Drysdale

2013 definitely had some notable events in the email world (such as the introduction of GMail tabs and Yahoo announcing they'd be recycling abandoned addresses). Now that the dust has somewhat settled from those two items, it's time to look at some email trends that are going to be important in 2014.

Email Trend #1: Develop a Mobile Strategy
Over 64% of decision makers read email via mobile, so you'll want to start building that into your planning. Consider the following:

Implement responsive design into your marketing (we are working on a few templates for a starting point for you)
Put your best/most important content FIRST
Limit form fields
Use single column display when possible
Optimize landing pages for mobile

Email Trend #2: Implement A Re-Engagement Strategy
We've talked about re-engagement a number of times, but it's becoming more and more important. The bottom line is that the more un-engaged people you have in your list, the more likely the ISPs are to regard your messages as spam and send you right to the junk folder. Consider the following:

Determine your re-engagement starting point (30 days, 90 days, etc.)
Develop a campaign to get subscribers to reconnect and remember to really work on your subject lines since they've demonstrated that those messages aren't working.
Offer a downsell subscription (monthly newsletter instead of daily)
Remove people that have NOT re-engaged and use other media to win them back.

Email Trend #3: Adapt to Filtering
When Gmail announce the tabs, you'd have thought Armageddon was here! But the truth is... Microsoft has had Clean Sweep for the past year and the Gmail tabs are just a different way of filtering that Google has been doing for some time already with things like priority inbox. Since you can change it, consider some of these options:

Teaching subscribers how to move your messages from the Promotions Tab to the Inbox (Best to do this immediately upon signing up)
Adapting your branding and subject lines to align with the other content in the promotions tab. After all, they're in the "promotions" mindset when they click the tab, so it may not be all bad ;-)

Email Trend #4: Get Targeted on Your Messages
Send subscribers the messages they WANT to receive from you.

Use custom data and let the users self-select what they want to get in terms of offers and promotions.
Use custom fields and merge tags to give users a custom experience based on the information they have provided to you.
Use triggers to add/drop people from lists once they've clicked on specific links within messages or signed up for different webinars.
Diagram out processes and subscriber flow BEFORE implementing the strategy in your email software
Start small! It's better to do one or two things really well and scare up from there.

Email Trend #5: Content is King
We've mentioned the issue of content several times in the past few months as well, but this is one of the easiest things that you have control over.

Test your messages BEFORE sending them out to make sure they inbox. Change the subject, body copy, and even the footer, if necessary.
Watch your complaints to make sure that your content is on point with your audience.
Test different content lengths, but always focus on your best and most important information at the top. People have short attention spans and often scan for what they're looking for.

Source: http://www.EmailDelivered.com

Free Advertising Methods When Money Is Not Enough

September 8, 2014 Sarah Drysdale

Become en expert
Submit articles related to your business to the local paper, trade journals and professional organization’s newsletters. Choose a topic that reflects your expertise on the subject and make sure your business is mentioned.

Aim to be one of the great public speakers
Professional meeting planners are always looking for presenters and workshop leaders for conferences. Research contact names in the Directory of Meeting Planners or start with your local Chamber of Commerce or Rotary Club. If, like most people, you dread the thought of public speaking, join your local club; this is also a great way to meet potential customers. When you do get the opportunity to make a presentation, be sure to collect business cards for a drawing to win a book or other prize related to your business.

Reward Referrals
One of the best ways to get new customers is to enlist the help of your current ones. Offer a reward of free merchandise or services for any lead that turns into new business. If you publish a catalogue, include a card where customers can provide the name and address of someone else who might want to receive one. When you get a new customer from a referral, be sure to send the source a personalized thank you note along with their reward.

Set up a newsletter
It’s crucial to keep in touch with your current customers as well as potential ones, and what could be easier than sending out a regular newsletter? After you obtain permission from the recipients, you can describe new products, offer coupons and provide links to articles online your customers might be interested in reading. Keep it simple with pure text or include photos and other graphics

Start a blog or contribute to a forum
This can be a great way to drive traffic to your website and keep a conversation going with your customers. There are several free blogging sites to get you started, I recommend Blogger , WordPress or Tumblr . Here you should post any type of news, promotional messages or information related to your product or services. Another way to get your name out there is to contribute to online discussion groups (without making it obvious you’re advertising). Find the forums that relate to your business by typing in keywords at the top online group websites. I recommend Google , Yahoo groups. Be very careful when using forums to advertise. Many discourage users from bombarding discussions with their own links or promoting their business. Find a forum built for this type of promotion, otherwise you could lose credibility.

Sponsor and charity
Any time you do anything for a charity such as sponsoring an event or donating free materials, make sure the press knows about it ahead of time. They might send a reporter to cover the occasion, but if not, send them photos to publish afterwards

Social media Advertising
It is to no surprise that social media is playing a social role now in the business field due to it’s large database of active people. If businesses know how to use that power they can make millions with minimal efforts. Facebook, Google +, Twitter, Pinterest have large number of global population active during the day. With the right message, banners, keywords there is lot of power to exploit.
In this article we tried to give 7 free advertising methods but by no means these aren’t enough. If you don’t make a plan and a budget for advertising you’re in big trouble. This methods have their place and their contribution in the business advertising but without the plan and the budget your business is flying on autopilot.

Feel Free to comment to know more about free advertising methods.

How To Build Your Mailing List?

August 14, 2014 Sarah Drysdale

Convincing someone to give you their email address is much easier than convincing them to buy something, since it doesn’t cost anything except a few seconds of their time to sign up.

Advertise to drive traffic to a landing page.
Perhaps the quickest way to start building up your email marketing list is to send traffic to a unique landing page that has a clearly-defined offer and a clearly visible email signup form. By using ads you can target and send quality traffic – people who are more likely to be interested in your products and services.

Your marketing will be much more operational if you carefully choose who to spend it on. For example, Facebook allows you to show ads to people who are in your target audience. You can choose what age, gender, relationship status, location, and interests you want to target with your ads.

Offer something of value.
In exchange for signing up to your email list, try offering something of value. Create a good landing page free of distractions and focus on asking people to sign up in exchange for a downloadable resource, newsletter or free course of some kind.

Another way of getting email subscribers is to have a window that pops up and offers a discount code in exchange for an email signup (although, some people can find pop-ups to be annoying, so know your audience). When used well, this method can be effective for encouraging people who are already browsing your products to sign up to your email list. Many people will sign up for the discount code but won’t make a purchase right away, which is why it’s important to nurture that relationship over time.

Hold a contest or giveaway.
Giving away a prize such as one of your products or a gift card to someone who enters a contest on your Facebook page can be a great way to generate buzz about your brand and build your social following, in addition to collecting email addresses.

Have a sitewide email sign up box.
It’s a classic, but it never hurts to have a good old-fashioned email signup box on your website for anyone who wants to subscribe even without being motivated by one of the above options.

This is especially effective if you have a blog with high-quality regular content or a shop with new products being added all the time, as people will be more likely to subscribe in order to be notified when you have fresh content or new products.

5 Quick Ways to Improve Your Nonprofit Email Newsletter

August 12, 2014 Sarah Drysdale

I receive a lot of email newsletters – from nonprofit organizations, and from businesses.
In recent months, I dramatically pruned by email subscriptions. This was mostly due to lack of time to read all of them, but it was also due to the fact that most email newsletters are just plain awful.
Hard to read, useless, spammy and worst of all – BORING.
This is my public service announcement to the nonprofits out there. Change your communications now or risk alienating your mailing list!
You have an important advantage when marketing. In the traditional sense, you aren’t selling anything. You should be using all of your communication channels to showcase your impact and prove that you are a good steward of funds. You want to move people, to get them motivated, to get them angry and to get them on board. ,
Emails should be demonstrating the ways that you make a different every day, as well as inspiring people to become involved in your mission. This is a lot different than the once-per-day flash sale emails from Banana Republic.
Email is not dead and despite what you may think, it should play a critical part in your fundraising and marketing strategy.
Here are 5 simple things you can do today to make those nonprofit email newsletters even better.
1)     Make it mobile friendly.
Did you know that over 50% of people use their mobile devices to check their email? I know that’s the first thing I do in the morning, to make sure there are no fires to put out or cancelled meetings.
Can your email newsletter be easily digested and read on a mobile phone? Make sure to test it to make sure. Try it on several types of phones and with different mobile email apps.
2)     Use images.
When I say “use images” I mean use them sparingly. Make them count!
Too many images will take forever to load, may get stripped out of the email and will look cluttered on mobile devices.
A large, clear and compelling image is usually best. Make sure to label the image with action words, not just “Food Shelter 1”.
For example, label your logo “Click to visit our website” so that even if people can’t see the logo, they may be inspired to click. Label a photo of an event “Register for our event here!” in case the photo gets stripped.
3)     Keep it short!
One or two calls to action per email please. You can always link back to your website – and you should – so people can get more information.
This may mean you need to send more emails per month, rather than cramming every single call to action, news announcement and event registration into one lengthy email. Test out sending more frequent emails and measure the results.
PRO TIP: Stop thinking about Open Rate! This drives me crazy. You may have an open rate of 100%, but if no one is clicking on your links or answering your call to action, then what good is that email? Think about the goal of the email before you send. How will you know that you have been successful?
4)     Think of the subject line.
This is where I differ from a lot of other marketers. People are wise to cute, witty email subject lines that are basically click bait.
If you have had success with calling your emails “June Email Newsletter” than by all means stick to that. If people expect it and look forward to it, changing it up may hurt your open rates.
You may want to test out more compelling subject lines, but don’t get too cutesy, don’t include too much punctuation and do NOT write in all caps – those will get you sent to the spam folder in the blink of an eye.
5)     Break it up.
Use bold headlines, sub headlines, bullets, lists and lots of white space. Use black, non-serif font on white background. Make it very easy to read – no tiny fonts with a variety of colors!

Using RSS Feeds to Automate Social Media

August 12, 2014 Sarah Drysdale

Using RSS feeds to push your blog posts and/or other content to your social media pages can be a useful way to ensure that your followers learn about your latest posts. However, using RSS feeds in this manner isn’t without argument. Below are a few of the pros and cons, to keep in mind

The Pros of Using RSS Feeds
First, let’s look at the advantages:

Automation – Setting up RSS feeds so that your blog posts are automatically broadcast on your social media sites such as Twitter or Facebook saves you time and effort. If you would normally post manual links each time you publish a blog post, using an RSS feed to automate the process allows you to focus on other tasks such as co-operating with other social media users or even writing your next post.
Set it and forget it – Once set up, everything happens automatically. You’ll never forget to mention your latest blog post again.

Focus – You can also set up your RSS feeds so that only those in a specific category or those tagged with a specific word are fed to your profiles. For example, if you blog about cars in general and run a Facebook page focused on Honda cars, you could set up your RSS feed so that only those blog posts tagged with the word “BMW” appear on your Facebook page. You could also use RSS feeds from others (such as news from car manufacturer) and adopt a similar strategy.

The Cons of Using RSS Feeds
Now let’s look at the downside of using RSS feeds:

Automation - Too much automation can backfire. Social media users want to follow real people, not robots that aggregate information. Make sure to use RSS feeds sparingly. While you’re at it, adjust the publication settings so that a maximum of one or two posts can be published in a single day. This way, your social media sites won’t get bombarded with post after post after post.
Duplication – If you have followers that follow you on Facebook and Twitter and you automatically send your blog posts to both social media profiles, those followers will see your blog post twice. They may feel that there’s no point in following you on both profiles. To avoid this problem, use tags or categories to divert some posts to Twitter and others to Facebook.
You may not be online and ready to respond once posted – If your Facebook or Twitter account posts a link to your blog and your followers have immediate questions or comments, you really need to be available to interact — that’s the whole point, right? To avoid this potential problem, make sure to set up your automatic RSS feed to occur at a specific time of day when you’re more likely going to be able to respond.

Using RSS feeds to share your blog posts can be a good strategy as it allows you to set it and forget it while keeping your social media page updated with current, relevant information. But it can backfire, too, if you overdo it. Use sparingly, respond promptly to comments, and keep your followers engaged.

Email Marketing Unsubscribe Do’s and Don’ts

August 7, 2014 Sarah Drysdale

Just recently, I was purging all of my “unwanted” email subscriptions. We’re talking hundreds of mailing lists that I was no longer interested in or just plain never wanted in the first place.
It was actually quite an enlightening experience to look at the processes from a “customer” or “prospect” standpoint rather than that of the marketer, or online business owner! And it became quite clear WHY people just get angry and report marketers as spammers!
In this article, we’re going to focus on some of the Do’s and Don’ts regarding your unsubscribe process. And how to stay out of hot water when a real live email administrator finds your emails and tries to make a decision as to whether or not to let you keep on mailing or not!
Some practices or errors to avoid at all costs in list management are as follows:

NEVER allow an unsubscribe URL to point to a missing or deleted web page! If you frequently change your website, always keep a record of the previous names of those pages, and set up HTTP redirectors to bring misdirected subscribers to the new correct pages.
NEVER allow another piece of mail to get to an unsubscribed user. Your database deletes do not necessarily have to be in real-time (though it is preferred, and a lot easier to manage that way) but all mail campaigns should begin with ensuring that recently unsubscribed users are excluded.
DO NOT program the unsubscribe URL to redirect to another one of your sites to process the removal. This gives the illusion of foul play, and astute users may skip the removal process and instead simply report the communication.
DO NOT create a removal page that prompts a user to re-enter his/her email address. You already know what this address is because you just sent it an email! Your mail campaign software should be smart enough to build the subscriber’s ID into the unsubscribe link so that the user does not have to enter anything extra.
NEVER send any text on a removal page describing a time frame for removal (eg. “Allow 3-4 days for processing”, “May take 4-6 weeks”). Whether your process is real-time or otherwise, always indicate that ex-subscribers will get NO MORE communications, and that you are sorry to see them go… And remove them right away!
NEVER attempt to obscure or draw out the unsubscribe process in the hopes that the user may find it too much trouble, and reconsider. A good (bad!) example of this would be a lengthy and confusing list of publications requiring that the user clear the check box next to each.
Don’t Make the User Go Through Excessive Confirmation Screens!

You see all sorts of convoluted unsubscribe processes out there. In marketing, it’s the equivalent of “upsell hell” when you’re trying to make a purchase. All it’s going to do is make people mad and encourage them to report you as a spammer. There’s no win in that no matter how you look at it!
Now, on the flip side, here are some Unsubscribe Tips that may help you not only stay in the good graces of the Email Administrators and keep a customer – or get a new one!

Include a 1-Click Unsubscribe Link In All Email Correspondence. At the end of every email, you should have a link that the person can click on in order to immediately unsubscribe him/her from your list. And make it simple and obvious! Don’t make them click through to another page to enter their email address again and so on and so forth.
Honor All Unsubscribe Requests Immediately. Unfortunately, you will have people that don’t click the link and send emails back requesting removal from your list. (Admittedly, some of these can be quite rude). And while it may be tempting to send them back through the process or to reply with instructions to click the link, simply remove them instead.
Utilize Your Unsubscribe Page As A Tool. If you put a custom page up for your unsubscribe, which we certainly would recommend, be sure it’s a working page.If you have a continuity program, you may want to make sure they don’t think they are unsubscribing from the continuity program by putting something to the effect of “You have successfully been removed from our email database. If you’re requesting to cancel your subscription to our ACME monthly service, please click here to complete. Your paid subscription will NOT be canceled until you complete the cancelation process”.This will reduce your chargebacks and complaints ten-fold.

You may also use this custom webpage to give them one final offer, recommend something else via an affiliate link, try to get them to subscribe to a different list, etc. This is a great way to monetize your competitors’ marketing efforts!
You have absolutely nothing to lose at this point because this is your last chance to communicate with this customer, so make the communication mean something to your bottom line!

What is Content Marketing?

August 1, 2014 Sarah Drysdale

What is Content Marketing?

For starters, content marketing is not exclusive to the web, it can be any marketing platform. It’s includes the creation and sharing of media or publishing content whose purpose is to acquire more customers or conversions. There are many different ways you can display content, including text, photos, videos, e-books, case studies, white papers, infographics and more. While this is the general definition, something you also need to consider is the character your content carries. With Google’s algorithms changing constantly content has evolved greatly. People are searching more, asking more questions, what you need to ask yourself is, “Am I answering their questions?” Companies in every industry and size have various content strategies. From Fortune 500 companies to startups the proof is in the content, not the pudding. While there are many different ways to market, you'll definitely be able to find a way to use it to your advantage and boost your online presence.

Starting off as a copywriter and working my way up to Head of Content I understand just how important a good content marketing strategy really is for your overall business. With websites carrying such an expensive price tag (for a good, quality one at least...) you want to make sure you are getting the most bang for your buck. The last thing you want is to pay thousands of dollars for a site that is just filled with generic content lacking any sustenance or personality. Whether you are about to dive into a new web development project or you are just looking for new ways to improve your site’s traffic and conversions, rethinking your current content marketing strategy can help greatly. Here you’ll find tips on what to look out for, how to position your content and what to make sure you include in your site.

Why is it so important?
Let me put it this way, your content will definitely be one of the major determining factors in whether or not they convert, return, or even recommend your site to others. Keeping your target audience and visitors happy and engaged is your ultimate goal. Supplying them with the answers to their gnawing questions will be how you win them over.

What is it's purpose?
Though the main purpose is to gain new customers and conversions, you are also providing your customers with a direct connection. The best way to do this while you increase conversions, traffic and boost your reputation is to fulfill a need. Your website needs more than just an overwhelming amount of focus keywords crammed in each section. Become your community’s go to resource, answer their questions and keep them engaged, all with a strong strategy..

How has it changed in few years?
In the last few years as Google updated their algorithms, content creation has changed greatly. Rather than it just being the vehicle to cram SEO keywords and pitching your products you now have the opportunity to establish a connection with your consumers. Instead of just taking up space on the web, use it wisely and surprise yourself with how much your traffic and conversions improve.

Are you utilizing your content the right way?
How does your content look right now? Are all of your pages extremely dense with keywords and no real material? Even if you have a good pagerank now, that won’t last long. Google’s geniuses know all about the loopholes that slipped past the last algorithm, so what may have worked for you months ago may not continue to work. So what’s the solution? Understanding the importance of your content marketing strategies and putting some serious thought into it!

What are the benefits of content marketing?
By using content marketing the correct way and taking the right amount of time to strategically position your pages, services and it’s continuity you can benefit more than just gaining more conversions. Your content can help you narrow down your audience, show what strategies are working, what areas need improvement and more. With the right content marketing strategy you can become a credible resource in your industry while staying ahead of the curve instead of constantly playing catch up with every new update.

What can your content tell you?
There’s a reason I keep saying its so important. With the right positioning and strategies you can identify various important components of your online presence and business. With the right analytics programs your content marketing can find your target audiences and narrow it down to specific areas. Working with your analytics program, you will also be able to see what pages are driving the traffic and which ones have the highest bounce rates. You can then pivot your content marketing strategy to address these weak points by finding what made your strong pages so visible. Was it the information available? The formating? The images? It could have even been for a long-tail keyword you were unaware of. All of these questions can be answered with the collaboration between your analytics and your content.

5 Tips for writing a newsletter

August 1, 2014 Sarah Drysdale

I recently researched email newsletter for a client, and I came across some interesting tips, which I would be sharing here today. Email newsletters are a great way to build trust and relationships and they include promotional content, they’ll also grow revenue. The key is to make your subscribers actually read them.

Keep it short
If you learn nothing else, remember this, keep your newsletter shot. Include three articles at most, all of which should be short, or else you are wasting your time writing stuff that no one will read. You need to forces on publishing information that your readers will find useful and interesting.

Create relevant subject lines
Most people go through their inbox at least once a day to remove irrelevant email. There's just too much email and too little time so it's critical for your emails have a subject line that makes people want to read more. People are looking for an excuse to delete your newsletter - don't give them one! Don't use a subject line like "Our October Newsletter." Instead, use something that grabs attention like an interesting topic or headline from the newsletter, such as "Venture Capitalists Explain How to Get Funded"

If you'd like to encourage people to forward you emails, try this: The Association for Interactive Marketing (AIM) always adds "Pls. Forward" to the end of their newsletter subject lines. Supposedly it has more than doubled their circulation! With Campaigner, you can run two separate campaigns to send one newsletter, changing only the subject line. Campaigner's reporting feature will allow you to compare open rates and optimize your subject lines.

Don’t make your subject lines too long, and don’t use acronyms in an effort to make them shorter, this is a sure-fire way to get your email deleted!

Include images
Readers are always drawn to images—especially of people—which you can see by looking at the heat map. Include high-quality images that relate to what you are writing about, and not for the sake of visual interest alone.

Keep the best information on top
Put your most interesting or useful article at the top of the newsletter so people will be more likely to read it. If you want your readers to take action on something, like sign up for a webinar, put that information at the beginning. Keep more general industry news at the bottom.

Skip the intro
Intros to newsletters are basically little previews of the newsletter, right? Well, if your newsletter is short, your readers don’t need you to tell them what to expect. As the above statistics show, they’re going to skim the headlines anyway. It’s far better to focus on the headlines and content.

Google Offers – Increase in Sales and Purchases

February 20, 2014 Sarah Drysdale

Google Offers – Increase in Sales and Purchases

What is it?
Google Offers is an online way to avail discounts on the products and services one seeks. The discount can be availed from local businesses and brand-name stores. What one needs to do is only to save any offer to his or her account to consider later, or use that instantly. Google Offers can be found across Google and the web accompanying searching process. One can also find it on Google Maps for Mobile, Google wallet, Google+, Google Offers website and mobile apps.

How does it work?
Finding any offer, one first comes across “Get Offer” or “View Offer” tab. He needs to select it to claim the offer, and save that to his Google account. One can always get his access to the offer from any internet-availed device, like PC, laptop and even mobile phones.

What is the benefit to my business?
With the use of Google Offers app, Google Wallet app, or Google Maps for mobile phones, one can get back to the offers. One can also directly visit Google Offers website, where he has to sign in first, and clicking on “Your Offers” tab at the top right-hand corner of the page, start processing his claim. Usually, one claims his offer instantly if he finds any offer when he is at any store and finds a relevant offer on his mobile phone. He can also keep his offers to claim later on. Whatever it is, to avail the benefits, he has to show the offer to the cashier at checkout.

How much does it cost?
The cost one needs to bear to promote his products through Google Offers is not specific, anyway. However, one can start with about $15.

How we can help?
Google invites online businessmen to enlist their support and participation, which is Google’s initiative to make new products and connect businesses with customers in online ways. As the owner of an online store, one can always communicate with Google for increasing his sale in this way.

Email Template Creator- Smart Email Designer

February 20, 2014 Sarah Drysdale

Email Template Creator- Smart Email Designer

What is it?
Email Template Creator is an app that creates email templates, ensuring that emails sent by one look attractive to his customers.

How does it work?
It creates templates that are mobile optimized as well, so customers of the store owner can read the mails on their tablet, Smartphone or laptop. This easy-to-use template creator tool lets one develop completely customize his emails, even without having any prior knowledge of program-designing and coding. Very easy-to-use interface that allows drag, drop, record and replicate images and content, lets user enjoy select his preferred templates for emails with template creator. With this tool, creating impressive designs for email becomes very easy.

What is the benefit to my business?
One enjoys unlimited creative possibilities with email template creator. Through drag-and-drop editor the option of selecting a preferred template becomes really limitless. Choosing a template from the variety of option given by the app one can customize a generated email template. One enjoys full liberty to have total control to modify fonts and color. He can add logos, images and buttons to it. When a user completes his design the template creator provider saves that, and provides the user a code that the user needs to paste in the provider’s admin. Doing this, the user can get back to his created design long after his being inactive.

How much does it cost?
For commercial use of a good quality email template creator one needs to spend $18 approximately.

How we can help?
Over half the emails are read on tablets and Smartphone these days, and to fetch attention of the readers one needs to make his email visually attractive. Being an online store owner one has every reason to take recourse of this magnificent tool and create impressive emails with which he can allure many people who are eventually turned out to be his potential customers. In this age, attractiveness determines attention. For online activities like online business, email plays very vital role. The more beautiful one can make his emails, the better opportunity he gets to increase sales and profit.

Respondify – Boost Email Campaign

February 19, 2014 Sarah Drysdale

What is Respondify - Boost Email Campaign?
How can this help in your business?

Respondify has made it easier for online marketers to boost their revenue by sending personalised emails to customers. Whether you are looking for ways and means to increase the customer engagement, feedback or retention, this email marketing app will help you realise your all marketing goals. With the help of this app, you can customise your Mailchimp campaigns or perform the real email marketing campaign with greater ease. If you think that email marketing holds an edge over SEO, Social or SEM in terms of conversion rates and ROI, Respondify is for you.

Now, you can send emails to your present customers without lifting a finger. Respondify will help you with an auto responder while sending business-related emails to your clients. It can be a powerful sales force to ensure improved sales and revenue and helps you out with reclaiming pending bank transfers, improving customer retention and circulating targeted emails for cross-selling. It is easier to launch and manage the entire marketing campaign from the dashboard and adjust the parameters of your marketing campaign at no additional cost.

With the help of this tool, you can send the emails asking your customers about their buying experience with you and suggestions, if they have any. You should always keep in mind that customer loyalty is very important in the online market; this app automatically creates emails and reminds customers about the new and old products available at the store, from time to time.

There are many virtues of Respondify to make it a huge hit in the online market. First and foremost thing is that it accepts HTML templates and liquid tags. So, if you have the Respondify, you just need to paste the HTML code in the email body box of template. Secondly, if you want to keep track of the performance of this app, make sure to tag your URLs, so that customers could click on.

How much Does this cost?

All of such high quality services are offered to you only at the cost of $149.00 per month, or if you are lucky enough, it is free of cost for you.

Best Newsletter Software - Mail Chimp

May 9, 2013 Sarah Drysdale

At Boutique Business Consulting we love Mail Chimp. It integrated with all the software we recommend including Shopify, BigCommerce, SquareSpace and more. Mail Chimp should be used as your email marketing platform.

Mail Chimp is simple and easy to use. Here are some of the good features: